Bharti group is likely to soft launch its direct-to-home service in the first week of October. The company, according to industry sources, is hoping to get an FIPB approval before that. Market sources said the sales team has sounded out October 8 as the launch date.
A Bharti spokesperson said the company does not comment on market speculation, while adding “we have said we will launch our DTH service by this year”. Government had earlier asked Bharti group to seek a separate FIPB approval within three months for it s upcoming DTH services.